Latest updates, in-depth research, and forward-thinking perspectives on the current digital retail media advertising environment.
Recognizing the untapped potential of digital platforms in achieving these objectives, we stepped in with a proposal. We suggested a two-pronged strategy that actively harnessed the powers of both Walmart Connect for Retail Media and the Ibotta Performance Network for Digital Shopper Marketing.
To succeed in today’s market, your brand needs to look beyond basic tactics and adopt a holistic digital shopper marketing strategy that drives return overall, not just for a specific campaign or product.
For emerging brands, Instacart can be a very powerful tool in helping to increase your retail sales velocity and, more importantly, providing an omni-shopping experience for your customers if they can’t make it to the store that day.
When it comes to ecommerce, the digital shelf is the most important driving force in getting your product in front of the eyes of consumers—but what exactly does it mean? Simply put, a digital shelf refers to how a brand’s products are presented online or the digital counterpart of the physical shelves we see in traditional stores.
RMPs, has stood out as an essential and accessible strategy for consumer packaged goods brands, especially for startups and those in their nascent stages.