Services / Built for food & beverage brands
Celerity brings retail media, digital shelf optimization, shopper growth, and retail intelligence together to help CPG brands sell more through the retailers that matter, with stronger digital sales penetration and sales velocity.
The scorecard that matters
ROAS matters. But an efficient ad campaign is only part of the story. We read media performance alongside retailer sales, unit movement, and new-to-brand growth to understand what is changing in the business.
How much of your sales at a retailer comes through its digital channels? We track that share over time, alongside total sales, so growth means more than a better-looking percentage.
Digital sales ÷ total retailer sales, for the same period.How quickly are your products selling through the distribution you have? We connect media and shopper activity to unit movement, with inventory, promotions, and distribution in view.
Track sales or units per store over a consistent time period.DIGITAL SALES PENETRATION
15–17% baseline, then 24%, then 37% after retail media activation.One client's digital sales penetration moved from a 15–17% baseline to 24%, then 37%, after retail media activation. A clearer growth trajectory. A more useful buyer conversation.
Actual client example. Results vary by brand, retailer, investment, and market conditions; not a guarantee of future performance.
01 Retail media
Reach shoppers where they are ready to buy. We build your retail media plan around priority retailers, products and growth goals, then allocate budget to acquire new shoppers and improve retail results.
Sponsored products and brands, keyword and product targeting, and relevant category searches. Add display and video where they support the shopper journey and the budget.
Retailer-by-retailer allocation, campaign structure, bids, and pacing—built around door count, SKU priorities, launches, seasonality, and key buyer moments.
Read efficiency beside new-to-brand, sales, and units. Shift spend toward the retailers, audiences, and tactics showing the strongest opportunity.
02 Digital shelf optimization
Before we scale media, we make sure the shelf is ready to convert. We strengthen the product page so shoppers can find it, understand it, and choose it once the traffic arrives.
Search-ready product titles, relevant keywords, and a review of catalog and availability gaps.
Benefit-forward imagery and stronger product detail content that help shoppers understand what makes your brand different.
Group flavors and sizes into parent variations where supported, and coordinate content fixes with the retailer, broker, or catalog owner.
03 Shopper acquisition
Growth means reaching beyond the people who already know you. We connect acquisition-focused media with retailer-aware offers and shopper programs to turn discovery into trial—and give shoppers a reason to come back.
Non-branded search, relevant category and competitive targeting, and retailer audiences that put your product in front of new-to-brand shoppers.
Digital offers, couponing, and shopper activations matched to launches, resets, and seasonal opportunities—not promotions in isolation.
Use available new-versus-returning buyer and trial-and-repeat insights to refine the next offer, audience, and investment.
CONNECTED DATA. CPG CONTEXT. A CLEARER NEXT MOVE.
04 RETAIL INTELLIGENCE
Celerity AI connects campaign performance, retailer sales, budget pacing, and business context in one view, so you can see what changed, understand why it matters, and decide what to do next.
Read media performance alongside digital sales penetration, total retailer sales and unit movement, using the retail data available to your team.
See fresh performance and budget pacing each morning, so you can decide where to scale, where to pull back and what to test.
Turn campaign results into a clear retail story, with impact reviews and buyer-ready slides your leadership and sales teams can use.
Retail media / Network coverage
Build the mix around where your products sell and where your next shoppers buy. We connect the plan across priority retail media networks and shopper platforms, instead of managing every channel in a silo.
Scope follows your distribution and goals. Execution and data access vary by retailer and platform; not every network listed has a direct Celerity AI integration.
Map your mixYour CPG growth team
We have worked inside CPG brands, so we understand the realities behind resets, distribution, inventory, buyer pressure, and limited bandwidth. That context shapes every recommendation and keeps the work tied to the business.
Map distribution, priority SKUs, shelf gaps, current media, and the retail outcome we need to improve.
Strengthen the digital shelf, then build the media and shopper mix around the opportunity.
Review media efficiency alongside digital penetration, retailer sales, and unit movement.
Shift budget and refine tactics based on performance, retail priorities, and what comes next.
Performance updates, immediate actions, and the decisions that need your attention.
Impact review, retailer context, and the next budget and optimization moves.
Support slides and a clear account of what your investment is doing at the digital shelf.
Your next move
Bring us your priority retailers, distribution goals, and biggest growth question. We will map the shelf opportunities, media mix, and measurement plan that make the most sense for your brand.
Map your growth plan