Recognizing the untapped potential of digital platforms in achieving these objectives, we stepped in with a proposal. We suggested a two-pronged strategy that actively harnessed the powers of both Walmart Connect for Retail Media and the Ibotta Performance Network for Digital Shopper Marketing.
To succeed in today’s market, your brand needs to look beyond basic tactics and adopt a holistic digital shopper marketing strategy that drives return overall, not just for a specific campaign or product.
When it comes to ecommerce, the digital shelf is the most important driving force in getting your product in front of the eyes of consumers—but what exactly does it mean? Simply put, a digital shelf refers to how a brand’s products are presented online or the digital counterpart of the physical shelves we see in traditional stores.